by Jan Buencamino | Sep 26, 2025 | Blog
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise Great marketing isn’t just about ideas—it’s about resilience. Before we launch any campaign, we pressure-test it by asking: What if things don’t go as planned? ✅ What happens if the budget...
by Jan Buencamino | Sep 24, 2025 | Blog
What Would Happen If You Paused All Your Ads for 2 Weeks? Would sales drop? Would organic traffic carry the weight? Would your brand momentum stall—or would nothing happen at all? 💡 If you’re not sure… that’s a problem. Ad dollars shouldn’t just keep things...
by Jan Buencamino | Sep 22, 2025 | Blog
The word “free” boosts conversions — but only in the right context. ✅ Free shipping ✅ Free trial ✅ Buy one, get one free Why do these work? Because they reduce friction and increase perceived value — without sounding like a gimmick. But outside these contexts? “Free”...
by Jan Buencamino | Sep 20, 2025 | Blog
Brand awareness doesn’t always show up as direct conversions — but that doesn’t mean it isn’t working. Here are a few ways to measure awareness more meaningfully: • Reach & Impressions – Are more people seeing your content over time? • Engagement Quality –...
by Jan Buencamino | Sep 18, 2025 | Blog
In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example: • Likes can signal reach, but they don’t always translate into meaningful...
by Jan Buencamino | Sep 16, 2025 | Blog
Want to amplify your marketing results? The secret lies in integrating multiple channels! When your social media, email content, and ads all work together, you create a powerful, unified message that resonates with your audience! Integrating various marketing channels...
by Jan Buencamino | Sep 14, 2025 | Blog
Tracking brand awareness isn’t just about direct conversions. 📊 Even if someone doesn’t click “Buy Now,” your brand may still be winning mindshare. Here’s how to measure awareness: ✅ Social Reach & Impressions – Are more people seeing your content? ✅ Engagement...
by Jan Buencamino | Sep 12, 2025 | Blog
How to Craft an Irresistible Offer (Without Racing to the Bottom) A discount grabs attention. An irresistible offer drives action. Here’s how to build offers that convert without slashing margins: 3 Keys to an Irresistible Offer 1️⃣ Add Value, Don’t Just Subtract...
by Jan Buencamino | Aug 22, 2025 | Blog
Changing everything at once? You’re not testing, you’re guessing. In a world of fast iterations and flashy experiments, the basics still win. Testing one variable at a time remains the gold standard because: 🔍 It isolates what actually works 📊 Makes data actionable 🧪...
by Jan Buencamino | Aug 21, 2025 | Blog
Most funnels leak—and it’s costing you sales. You’re driving traffic, creating content, running ads… but conversions? Crickets. Why? Because even a great funnel fails if: 🔻 Messaging isn’t aligned across stages 🔻 Leads don’t feel guided or nurtured 🔻 CTAs are...
