by Jan Buencamino | Jul 26, 2025 | Uncategorized
Stop Sounding Like Everyone Else – B2B Brand Voice Tips If your messaging feels like it could belong to anyone… it’s time to rethink your voice. Here’s how to stand out in a sea of sameness: 🔹 Drop the corporate jargon – Clarity beats complexity 🔹 Lead with...
by Jan Buencamino | Jul 24, 2025 | Uncategorized
When to Pivot Your Marketing Strategy – 3 Red Flags If your campaigns are running—but results are stalling—it might be time to shift gears. Watch for these signs: 🚩 Engagement is dropping, even with consistent posting 🚩 Ad spend is up, but conversions are down 🚩 Your...
by Jan Buencamino | Jul 23, 2025 | Uncategorized
LinkedIn Ads vs. Google Ads for B2B When it comes to B2B lead generation, LinkedIn Ads shine for precise targeting—job titles, industries, and decision-makers. You’re paying for access to a niche, professional audience. Google Ads, on the other hand, win on intent....
by Jan Buencamino | Jul 17, 2025 | Uncategorized
Vanity metrics look good on paper—likes, followers, impressions. 📈 Value metrics drive growth—conversions, customer lifetime value, ROI. It’s time to stop chasing surface-level stats and start measuring what actually moves the needle. 💡 Focus on metrics that tell you...
by Jan Buencamino | Jul 12, 2025 | Uncategorized
The average person sees 10,000+ ads a day. Most get ignored. Scrolled past. Forgotten. So how do we make sure yours stands out? ✅ Be relevant — Speak to the right audience ✅ Lead with value — Solve a real problem ✅ Nail the timing — Meet them in the moment ✅ Don’t...
by Jan Buencamino | Jul 3, 2025 | Uncategorized
Struggling to get results from your ads? Whether you’re targeting businesses or consumers, the core issues are often the same. The 3 most common ad mistakes we see are: unclear offers that confuse rather than convert, trying to reach everyone instead of a...
by Jan Buencamino | Jul 2, 2025 | Uncategorized
The 80/20 Rule in Advertising: How We Use It to Drive Client Growth The Pareto Principle isn’t just theory—it’s a game plan. The 80/20 rule says 80% of your results come from 20% of your efforts—and in advertising, that couldn’t be more true. Here’s how we use it: ✅...
by Jan Buencamino | Jun 28, 2025 | Uncategorized
Why Your Website Isn’t Converting — And How We Fix It Traffic means nothing without action. If your website isn’t turning visitors into leads or customers, here’s what could be going wrong: ❌ Confusing user experience ❌ Weak calls-to-action ❌ Slow load times ❌ Poor...
by Jan Buencamino | Jun 26, 2025 | Uncategorized
Is your marketing strategy still working—or just running on autopilot? If you’re seeing a dip in ROI, noticing less engagement, or struggling to keep up with market changes, it might be time to pivot. Adapting your strategy isn’t a setback—it’s a smart...
by Jan Buencamino | Jun 25, 2025 | Uncategorized
Gen Z has completely changed the marketing game—and they’re not waiting for brands to catch up. They expect authenticity, fast content, and real values from the start. At MarketLeverage, we help brands move at Gen Z’s speed with creator-led campaigns, short-form...
